My first blog post ever ...

Ok I know: it's really a shame that a webmaster doesn't have his own blog. But hey, I didn't have the time to create one. Till now.

This is how it all started ...
A few weeks ago my collegue Geert Desager, Business Development Manager & Strategic Consultant at Tagora asked me to help with a new project for TGV. TGV had a small budget and they wanted to do a classic banner campaign since their objective was to create brand awareness for their site. Instead of the classic campaign we shot this funny/sexy video, created the html pages on TGV.com and ...

... My task: try do give this whole campaign a viral character:
- by posting this "TGV - In bed" video on all possible video sharing websites such as Youtube
- by getting in contact with influential bloggers in the different target countries to have a look at the video and if they like it to blog about it.